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Gambit FWD
Future-Facing and Fast-Tracking
Powers the industries defining tomorrow.
FWD in Action
We Move with the Future
FWD
[noun]:
an abbreviation of “forward” — indicating progress and direction
the fast
forward symbol — movement, acceleration, change
a mindset — optimistic, energetic, always looking ahead
Technology
Mobility
Innovation
Gambit fwd powers the industries defining tomorrow — from smart cities and luxury towers to connected tech and intelligent mobility.
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The PlayersFWD
Dalia Baddar
Associate Integrated Communications Director
Tech expert of the Gambit team, leading on Gambit FWD’s integrated comms needs across major clients such as Samsung, Acer, SanDisk, LEGO, Lexus and more.
Tony Sidgwick
Account Director
PR, Corporate Communications and content development specialist with over 15 years’ experience in the region on both client and media side, Tony heads up Gambit FWD leading on property, corporate and automotive practices at Gambit Communications.
Mohammad Chaaban
Senior Account Executive
A Palestinian born and raised in the UAE, Mohammed works on Gambit’s FWD team engaging with tech media and YouTubers on brands such as Acer, SanDisk and Samsung.
Fadwa Sbai
Senior Integrated Communications Executive
Moroccan influencer queen, Fadwa is part of Gambit’s FWD team, overseeing brands such as LEGO, Geely and Lexus.
Mariem Elsayed
Junior Account Manager
A PR professional born and raised in the UAE, Mariem brings a passion for creativity and sharp storytelling to Gambit’s team, supporting key technology clients such as Samsung, Sandisk and Acer.
Mariam Bouraoui
Account Manager
Mariam plays a key role in Gambit FWD’s automotive and property PR teams, applying her bilingual abilities and strong interpersonal skills to drive results for brands such as Toyota, Lexus, Geely, Deyaar, Omniyat and Property Finder.
Lina Saeed
Junior Account Manager
Syrian PR professional born and raised in Dubai, Lina is part of Gambit’s FWD team, specializing in the property & real estate and automotive sectors. She joined Gambit following a stellar two years at the iconic Museum of The Future, as a team leader in the operations team.
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Larine Yassine
Account Executive
Raised in Dubai with Palestinian-Lebanese roots, Larine is part of Gambit’s FWD team, specializing in the property and real estate sector working on major brands such as Deyaar, OMNIYAT and Property Finder.
Sarah Saoud
Integrated Communications Executive
Beirut-born and Dubai-based, Sarah is a marketing graduate from the American University of Sharjah with a minor in supply chain management. As part of Team FWD, she handles tech clients including Samsung, SanDisk and Acer.
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Ahmad Ramadan
Account Executive
Graduate from the Rochester Institute of Technology with a BSc in Global Business Management, Ahmad works on Gambit’s FWD team handling automotive accounts.
Sally Shanableh
Junior Account Executive
Sally Shanableh is a Palestinian-Jordanian raised in Dubai.
As part of Gambit FWD team, she brings creativity and capability to
brands such as Lexus, Toyota, Geely, and Samsung.
Julie Yahfouf
Junior Account Executive
is a Dubai-born and raised Lebanese Magna Cum Laude graduate from the American University of Beirut with a degree in Media & Communications.
Falah Al Zarei
Junior Account Executive
Half Emirati and half Tanzanian, Falah Al Zaraei was born and raised in the UAE and brings a thoughtful approach to storytelling and communications. As a member of Gambit Communications' FWD team, he works with technology clients such as Acer and SanDisk, supporting media relations, strategic communications, and impactful storytelling across the region.
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awards & recognitionShaping the Standard of Success
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Campaign Middle East 2025
Campaign Middle East Best Agency in UAE & Independent PR Agency of the Year 2025
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PRCA MENA
'Very Large Consultancy of the Year' and 'Very Large Independent Consultance of the Year' 2025
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ICCO Global Large Consultancy of the Year 2025
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Campaign Middle East . 2024
‘PR Agency of the Year’ 2024 and ‘Independent Agency of the Year’ 2024
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MEPRA Awards 2024
HOMEGROWN AGENCY OF THE YEAR
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MEDIUM AGENCY OF THE YEAR
MEDIUM AGENCY OF THE YEAR
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PRCA of the Year 2024
PRCA Medium Agency of the Year 2024
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Cannes PR Young Lions 2023 - Gold
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MENA PR Young Lions 2023 - Gold
